Co-Founder, Kayla Mount, Named CEO as SuperFanU Positions Itself for Growth in Changing Marketplace; Tendai Charasika to Remain as Consultant and Investor
Louisville, KY – SuperFanU announced today that co-founder, Kayla Mount, has been appointed to the CEO position. Most recently Kayla has served in the Chief of Operations role overseeing client relationships and daily operations. Tendai Charasika, who joined the company in 2014 as CEO, will remain as a consultant and investor with SuperFanU. Charasika will be joining Louisville-based company, Saling Wealth Advisors, as Chief Strategy Officer.
Since its founding in 2011 by Mount and Chris Nowak, currently Chief Technology Officer, SuperFanU has become the leading mobile fan engagement platform in the collegiate and high school sports industries in the U.S. Mount and Nowak launched SuperFanU in 2011 after seeing the opportunity for schools struggling with game attendance and having a lack of fan data to implement change. As sports fans themselves, Mount and Nowak built an engagement platform that offers fans rewards and incentivizes participation.
“There is no doubt that the cancellation of sporting events in the Spring and delay of some in the Fall affected our clients,” explains Mount. “Thus, we are adapting to further support our clients and meet their needs in the short and long term. Our schools need us now, more than ever, to stay connected with their fans.”
The SuperFanU platform is used by more than 200 high school, college and pro sporting teams and schools, including the University of Kentucky, University of South Carolina, University of Pennsylvania, Florida Gulf Coast University and Towson University. Adding revenue driving components of the platform have been a focus for SuperFanU as of recent – with the launch of RevPass and Rocketjar. “We saw a niche with schools and teams to use the platform for so much more beyond ticketing and fan engagement,” explains Mount. “Schools and teams host fundraisers, sell tickets and merchandise to raise funds and what better way for them to host these activities then on a platform that their fans are already comfortable with.”
It’s this flexibility and close relationship with schools and teams that has allowed SuperFanU to continue to succeed, and remain profitable, during the pandemic. “We have such great relationships with our clients and it’s because of this and our nimbleness that we are able to continue to meet to their needs,” says Mount.