The University of South Carolina Wins Big With RevPass
In past years, students at the University of South Carolina could only use cash and checks to join the Student Gamecock Club. Looking for a more efficient way to sell memberships to students, Joe O’Clair and the University of South Carolina turned to SuperFan to utilize RevPass, a digital solution to generate revenue.
The Student Gamecock Club campaign began running in the 2017-2018 academic year. Current students are able to renew their membership and new students can register for the 2020-2021 academic year. Membership is $35.
– Official Under Armour Student Gamecock Club t-shirt
– Behind-the-scenes tour of the University of South Carolina athletics facilities
– 3 reward points to go towards securing student tickets
– 4 reward points for a 4-year membership
The University of South Carolina saw so much success with their campaign that they now offer a 4 year Gamecock membership, which in the first month of the 2019-2020 campaign, has outsold the one year option. From the beginning of the campaign in June 2019, they averaged over $10,000 a week. The campaign took off in August 2019, and they saw an average of nearly $20,000 a week.
